Personal Information
Organization / Workplace
Canada Canada
Occupation
Digital Marketing Specialist, Brand, Marketing & Communications at EY
Industry
Finance / Banking / Insurance
About
I currently lead the Digital team for EY Canada. My responsibilities include creative direction for websites, managing and promoting our digital channels and to ensure that our clients and potential clients have a seamless experience across all digital platforms. I also oversee the development of large scale email marketing campaigns, assist with maximizing the effectiveness of paid digital media investments and to ensure that we target the right audience at the right time. I also have a passion for analytics and using our campaign results to make better business decisions.
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