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Access customers with Echosec Business Intelligence

Geofencing Defined
Simply put, a geofence is “a virtual perimeter for a real-world geographic area”. The
exact location can be highly variable for financial analysts and traders. It can range
from public companies to nation-states affected by economic turmoil and everything in
between. Isolating a place of interest allows you to gather data, trigger events, or view
advanced analytics. It typically works by tracking location data on your phone.
The ability to pull all the social posts from locations provides a more connected and
contextual picture of any situation. With a location-first tool, users get both the actual
posts on a map, as well as analytics that allow you to extrapolate qualitative data with
more quantitative data.
With this type of solution, users find the information they need, faster. Mapping social
media is a dynamic way to gain insights and understand what is going on with a brand,
commodity, event, or country.
Geofencing allows users to isolate an area on the map, to retrieve content from only
that area. It’s an intuitive way to see what is happening within the confines of your loca-
tion of interest. Data can range from various social media networks, news websites, or
any other online information that has an open API.
Location data is provided by geotagging as well as by data provided from the social
media networks themselves. Location data gives users the ability to understand an area
ranging from a country or region, to a neighborhood, or even a business address. Loca-
tion-based systems are able to alert users to any post content, including keywords and
image content. Contrary to the functionality of many internet scraping tools, keywords
do not have to be associated with a specific #hashtag or @mention to trigger an alert.
The context provided with a location-first approach gives financial professionals a leg up
at seeing what’s happening on the ground to drive intelligent decision making.
The Technology Behind the Solution
Echosec aggregates and display live, public social data from networks such as Twitter,
Reddit and VK. Users can filter out anything that doesn’t pertain to their research by
creating a digital fence around the locations they care about. They can then filter for
keywords of interest. When speed to information is important, this is the kind of tool re-
quired. The core technology of these systems depends on a combination of API requests

The price of “basic” groceries is currently more than 15 times the minimum wage.
Furthermore, in February 2017, consumer prices rose 741% year over year.
Figure 2 shows Venezuela’s inflation rate from 1970-2016. Note the sharp spike in the
inflation rate in the years that correspond with the timeline above.
Those in power tried to silence unbiased news organizations and quietly deal with
protests and economic strife. However, citizens turned to social media to share with
the world the situation as it was happening on the ground. We began watching
Venezuela while the world’s media seemed to be focused on other areas, such as
Ukraine. Using Echosec in this situation allowed analysts to closely watch what was
happening from the beginning. For example, see the images below. These images were
pulled from the Echosec platform between 2015 and 2017. It shows the progression
of the situation at a highly personal level, from initial signs that a situation was
developing into a full-fledged humanitarian crisis. An analyst assessing this image
and images like this are able to see a developing situation before it became a breaking
news story, allowing traders to react and adjust investments into a delicate situation
before it becomes an economic disaster.
USE CASE 1
CONTINUED
Venezuela Inflation Rate
1976
1000
800
600
400
200
0
1984 1992 2000 2008 2016
Source: www.tradingeconomics.com | Banco Central de Venezuela
fig 2

Social media geofencing tools like Echosec also apply to the commodities markets
where we can spot changes that affect the supply and demand such as diseases,
floods, fires, tornadoes and other agricultural calamities. One such example was
Hurricane Harvey.
Experts estimate that Hurricane Harvey could be the most expensive natural disaster
in U.S. history. The impact of the flooding was wide ranging and devastating. Esti-
mates of the cost of Harvey range anywhere from $75-$160 billion. Over half a million
cars were totaled, and insurance companies like Allstate and Progressive saw 1-2%
declines in their stock valuation in late August/early September 2017.
For financial professionals, the value of a geo targeted social monitoring tool like
Echosec is in gauging the severity of a disaster after it makes landfall. Examples of this
can be seen in the images below. Traders handling a relevant stock, bond, or commod-
ity are likely already shorting and buying in anticipation of potential impacts of weath-
er. However, assessing the true impact of the disaster after it makes landfall is equally
important. After a disaster strikes, traders can see the true impact of the storm rather
than make adjustments based solely on assumptions. If live images coming from real
people’s social media accounts are significantly worse than expected, a trader may
increase or decrease their position on a certain stock, bond, or commodity.
Assessing the impact of stock prices
or yield in a natural disaster
USE CASE 2

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