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Armenia Country (GCSR)
- 1. Presented By : Tosif Diwan 148290592001 Imran Shaikh 148290592002 Kuldeep Thakor 148290592010 Umesh Parmar 148290592014 Vinay Sharma 148290592018 MBA SEM IV Shivam Institute of Management
- 3. The food processing industry in India is a sunrise sector that has gained prominence in recent years. I dias agricultural production base is reasonably strong, wastage of agricultural produce is sizeable. Processing of fruits and vegetables is a low 2%, around 35% in milk, 21% in meat and 6% in poultry products.
- 4. Fruit & Vegetable processing. Grain Processing. Processing of agricultural products, dairy products, poultry and eggs, meat and meat products. Industries related to oilseeds, meals, breakfast foods, biscuits, confectionery, malt extract, protein isolate, high protein food, weaning food and extruded food products Aerated water and soft drinks. Specialised packaging for food processing industries.
- 6. A small company in 1929 to sell sweets and toffees. Original company split up into Parle Products, Parle Agro & Parle Bisleri Market Leader in Glucose Biscuits (Parle G) 40% share in biscuit market , 15% in confectionaries Parle has largest manufacturing units in India Ranked 7th in the as one of the most trusted brands.
- 7. 32 products including biscuits toffee, candies . 10000 workers are employed in Parle. 10 mother units and 65 manufacturing units Brand Ambassadors(Mr. Hritik Roshan & Mr. Amitabh Bachhan) It has worlds largest achi es at their manufacturing plant.
- 8. Biscuits
- 10. Amongst the top best brands Winning awards at Monde selection Since 1971 111 gold, 26 silver and 4 bronzes Parle G as the proudest product Gaining popularity in international market Worlds largest selling is uit
- 12. RAW MATERIAL MIXING MOULDING BAKINGCOOLINGPACKING
- 14. Associated with the positive values. Multitude of products Consistency of Products Earned as a renowned brand Enjoyable by all age groups
- 15. Market Penetration strategy with low price. Value for money positioning Appeals to all income groups Profit margin for distributors is 4% and for retailers is 10-12%
- 16. Extensive distribution network Reach to remote rural areas Value for money positioning 1500 wholesalers and 4.25 lakh retailers Setting up of factories at strategic locations Parle Products availability
- 17. PROMOTION STRATEGY Advertised mainly through Press media Sales Promotion The Dadaji TV Commercial in 1989 Using celebrities in AD to generate fantasy Public relations
- 18. SWOT ANALYSIS S W O T STRENGTHS WEAKNESS OPPORTUNITIES THREATS
- 19. STRENGHTS Low Price Sizable market share Variety of products Deep & Effective Coverage Largest distribution system Better Understanding of consumer psyche
- 20. WEAKNESS Depends on Parle G Lacking schemes Replacement of Damaged stock Improper & irregular supply Packing of Biscuits
- 21. OPPORTUNITIES Demand for innovative packing Improving supply for brands Information through television Retaining loyal retailers
- 22. THREATS Hike in cost of production Co petitio fro MNCs Emerging substitutes like toast, wafers. Entry of various new entrants, ITC etc
- 23. 35% 31% 15% 9% 10% Market Share Parle Britania Priya Gold Sun Feast Others
- 25. Food industry is an emerging sector for the Armenian economy, accounting for the countrys GDP for 18%. Usually, Armenia was exporter of various types of products to former USSR, including fruits, vegetables, canned vegetables and foods. Major players in food industry of Armenia :- 1) Artashat cannery (market share 29%) 2) Euroterm (market share 27%) 3) Ararat Food Factory( market share 14%) 4) Nicola international (market share 11%) 5) Sis Natural (market share 11%)
- 26. Food industry in Armenia 36% 14%4% 24% 7% 3% 2% 2% 1% 8% Breakdown of processing industry Food Beverage Tobacco Basic metals Other non metalic mineral products Rubber and plastic products Fabricated metal products Paper products and printing Chemicals
- 28. "Grand Candy" company is the largest domestic production facility in Armenia. The company, formerly known as Yerevan Confectionery Factory was founded early in 2000. For the next 17 years the two factories operated separately until they merged in 1951. "Grand Candy" company guided by the motto: Our quality is our pride". In 2001 "Grand Candy" began ice-cream production.
- 29. "Grand Candy" produces more than 400 different products in Armenia. Gra d Ca dy is the largest co pa y i the Ar e ia food industry. "Grand Candy" products is the high quality and the use of natural ingredients, such as cocoa and milk products, nuts and fillings made from fresh fruits. "Grand Candy" set a new Guinness World Record with the "Largest chocolate bar".
- 32. Grand candy produce more than 400 products. Grand candy offers such product the wide variety. To maintain the high quality of its production. "Grand Candy" never uses cheap and low quality ingredients.
- 33. Value that customer pays to buy the product with the expectation they have about what the production is worth to them. Every customer segment has different price expectation from the product. Identifying right price level for each segment, and then progressively moving through them.
- 34. The extensile distribution at work build over the years is a major strength for grand candy products. Grand candy products are available to consumer in the most places and in the every cities with the population Company operates more than 26 brand stores at Armenia, 18 of which including 7 stores cafes are located in Yerevan.
- 35. Grand Candy website too is very innovative and shows nothing but asks the visitor to take a good product. The major push expected of a FMCG company is in sales promotions at the ground level. Nestle is a brand which has strong products as well as strong marketing, and hence the brand has a very high brand recall value.
- 36. S W O T STRENGTHS WEAKNESS OPPORTUNITIES THREATS
- 37. Very high quality of the raw material tasty, sweet, with appropriate index of sugar sourness. Environment friendly production. Though most often not certified, but near-organic production. Centuries old traditional production for Armenia. Does not require enormous capital investments.
- 38. High cost of the raw material. The investment in to the production are returned only in 6 months period. Lack of laboratories and quality control mechanisms. Lack of export- oriented proper packaging. Non organized production where the necessary fresh products.
- 39. More and more orchards of fruits sorts appropriate for drying are founded. Government support to the sector including via supporting the exports of the food and interference to the food from other country Increasing loyalty of local customer toward the Armenian Production Creation of a single regulating and exporting body.
- 40. High probability of drought and unfavourable climatic factor, limited infrastructure to fight against them. The dependence of raw material prices on the climate condition. Fluctuation of the foreign currency exchange rates. Increasing price of commodities will result in further increase in the price of the end product.
- 41. Armenia India High quality of raw material Infrastructure development Limit use of chemical Growing number fast food chain Lack of marketing strategy Divergent food habit Vast domestic market Heavily bureaucratic High demand Armenian food increasing income level Preferences of local customer Large corporation and material base ` Lack of adequate quality control Inefficient supply chain High probability drought , climate factor Religious number of different food High competition Affordability and cultural
- 42. Company's Policy "Baked with love" is the Company's commitment to achieve our customers' satisfaction. Our Vision Concentrate on the consumers taste and preferences, the parle brand has grown from strength ever since its inception. Our Mission Hindustan ki takat For over 70 years. Parle G has been part of the lives of every Indian. From the snow capped mountains in the north to the sultry town in the south, from frenetic cities to laid back villages, Parle G has nourished, strengthened and delight millions.
- 43. Determine Type Seek Financing Obtain Information Evaluate Possibilities Examine Franchise Agreement
- 44. CEO/ CFO RECOVERY DIRECTOR RECOVERY DEPARTMENTAL COORDINATOR TEST COORDINATOR PUBLIC RELATION OFFICER BUSINESS RESUMPTION MANAGER BESINESS CONSULTANT EMERGENCY CONTINGENCY PLANNING COORDINATOROR CONTINGENCY PLANNING DIRECTOR RECOVERY TECHNICAL SUPPORT MANAGER BUSINESS RESUMPTION ANALYSIS DATA CENTRE RECOVERY COORDINATOR
- 45. PURCHASE DEPARTMENT BILL BOOKING SYSTEM BANK PAYMENT CASH PAYMENTS & CASH RECEIPTS MAINTAIN RECORDS RECONCILIATION OF BANK STATEMENT
- 46. DESIGNATION Salary (Rs. In ) 2016 Director 250000 GENERAL MANAGER (45000*2) 90000 DEPUTY MANAGER (35000*2) 70000 ASSISTANT MANAGER (20000*6) 120000 DEPUTY MANAGER (19000*4) 76000 RETAIL PLANNER(18000*4) 72000 EXECUTIVE(12000*5) 60000 EMPLOYEES(10000*50) 500000 WORKER(6000*25) 150000 OFFICER(9000*4) 36000 ASSISTANT OFFICER(7000*4) 28000
- 47. 2016 2017 2018 Income Sales Turnover 5,615.49 6,307.39 7,344.79 Less: Excise Duty 0.00 0.00 168.80 Net Sales 5,615.49 6,307.39 7,175.99 Add: Other Income 55.47 14.82 229.59 Add :Stock Adjustments 10.16 12.58 25.48 Total Income 5,681.12 6,334.79 7,431.06 Expenditure Raw Materials 3,539.83 3,835.34 4,356.44 Add: Power & Fuel Cost 52.27 65.12 67.42 Add: Employee Cost 143.50 172.45 176.79 Add: Miscellaneous Expenses 1,518.52 1,650.44 1,829.32
- 48. Continue.. Operating Profit 371.53 596.62 771.50 PBDIT 427.00 611.44 1,001.09 Less :Interest 37.74 5.44 1.21 PBDT 389.26 606.00 999.88 Less: Depreciation 57.08 63.38 117.27 Profit Before Tax 332.18 542.62 882.61 PBT (Post Extraord Items) 332.18 542.62 882.61 Less: Tax 98.31 172.79 260.20 Net Profit 233.87 369.83 622.41
- 49. 2016 2017 2018 Sources Of Funds Total Share Capital 23.91 23.99 23.99 Equity Share Capital 23.91 23.99 23.99 Add :Share Application Money 2.29 0.00 0.00 Add :Reserves 612.50 829.47 1,211.63 Net worth 638.70 853.46 1,235.62 Secured Loans 5.23 4.62 4.30 Add: Unsecured Loans 189.24 0.00 0.00 Total Debt 194.47 4.62 4.30 Total Liabilities 833.17 858.08 1,239.92
- 50. Continue. Application Of Funds Gross Blockd 777.53 929.10 986.66 Less: Accum. Depreciation 325.85 383.44 460.71 Net Block 451.68 545.66 525.95 Capital Work in Progress 128.44 97.22 48.22 Investments 279.60 372.99 661.04 Inventories 331.49 366.86 345.74 Sundry Debtors 77.12 53.69 70.98 Cash and Bank Balance 64.48 65.78 186.67 Total Current Assets 473.09 486.33 603.39 Loans and Advances 350.22 342.24 623.39 Total CA, Loans & Advances 823.31 828.57 1,226.78 Current Liabilities 576.90 660.98 811.16 Provisions 272.96 325.38 410.91 Total CL & Provisions 849.86 986.36 1,222.07
- 51. Investment in food processing industry in Armenia is risky because of low GDP contribution, and competition. India has great scope in food processing industry because of domestic demand is high. High cost of Armenian food. Lack of government assistance. Lack of modern technologies. Low production volumes. Lack of laboratories and quality control.
- 52. Parle Products Pvt. Ltd. is now lagging in services to retailers because of improper supply and distribution in some areas and competitors taking advantage of these points. Grand Candy" company is the largest domestic production facility in Armenia. "Grand Candy" never uses cheap and low quality ingredients or artificial additives of any kind. The advantage of "Grand Candy" products is the high quality and the use of natural ingredients. Parle has a scope to start its business in Armenia.
- 53. www.business.mapsofindia.com www.datanetindia-ebooks.com www.foodprocessingindia.co.in www.uttar-pradesh-state.infoisinfo.co.in www.googleweblight.com www.ibef.org www.makeinindia.com www.indianembassy.am www.ameria.am www.uptourism.gov.in www.tripadvisor.in www.tourismarmenia.org www.agriculture.up.nic.in www.investinarmenia.am www.reportlinker.com