As a pioneer in social media, I was part of a growing global community of PR and communications professionals that explored how digital technology would change communications. With a background in public relations, I have been working for 20 years with everything from traditional media relations to social media strategies
I am curious and always looking for inspiration and new trends. For the last few years if have focused on social media and digital PR, both as a self employed consultant and on the client side.
My responsibility at Coop, the second largest Swedish grocery retailer, was to develop social media strategically and to make it an integral part of marketing communications, P...