Peggy Kuo is a senior marketing executive with proven track records in B2B2C or B2C digital media services, digital marketing and integrated marketing in APAC region (China and SEAsia). With more than 12+ years of experiences, Peggy has successfully led cross-functional teams to implement integrated marketing strategy that effectively enhanced brand exposure, generated organic revenue growth and improved user experiences across digital platforms (Web, mobile, social, interactive and eCommerce). Her expertise covers a wide, diverse range; from digital strategy and planning (Consumer persona profiling and user journey, media touch-point mapping, opportunity and gap analysis, product / service
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