Social media has become a competitive market. Google launched its social network Google+ on July 7th to a small test group. Within less than 3 weeks, Google+ already had over 10 million users. As Google+ grows, it will become the core of Google's services. The document discusses how brands are using features of Google+ like Circles to manage followers and provide tailored experiences. It also shows data on the increase in followers for some brands on Google+ within 30 days and recommendations for how brands can retain followers.