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Social Media has become a tough market




_
GOOGLE IS IN DEMAND!!




_
Google+ is Google's Social Networking Initiative
ON JULY
7TH,
GOOGLE
LAUNCHED
GOOGLE+
TO A
SMALL        In less than 3 weeks,
GROUP OF
TESTERS    GOOGLE+ already has more
              than 10 million users
Brands using Google+
GOOGLE+ WILL BECOME THE CORE
    OF GOOGLE’S SERVICES
_

Growth of Google+
India’s position in the race
Google Growth vs Facebook and Twitter




     It took Facebook and Twitter over two years to
     reach 20 million users.
Brands using Google+
Different brands are
         using



 components to reach
their Consumers/Target
  Audience/Followers
_
_
_
_
_
BRANDS ARE USING CIRCLES TO
MANAGE THEIR FOLLOWERS




  _
_




    At the moment, brands have to manage their communities as
    one, giant group and must broadly treat all users in the same way.
    With Google+ Circles: Brands could spread tailored content to
    specific groups (advocates, haters, employees...) to provide tailored
    experiences.
HIKE IN NO OF FOLLOWERS IN 30 DAYS




21% Puma                      76% Angry Birds
 _




                 13% HTC

63% Pepsi                      56% Starbucks
WHAT ARE BRANDS DOING TO RETAIN THEIR
                   FOLLOWERS???

                   LAUNCHING NEW PRODUCTS


                   Create a “Face of the Brand”



                          INTERACTION

    BRANDS
    _                                             FOLLOWERS
                    Utilizing the +1 Button


                   UPLOAD PHOTOS AND VIDEOS



                   Engage on a Daily Basis!
RECOMMENDATIONS…
_




    Presented by:

         Kushal Khemka
Ad

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Ad

Brands using Google+

  • 1. Social Media has become a tough market _
  • 2. GOOGLE IS IN DEMAND!! _
  • 3. Google+ is Google's Social Networking Initiative
  • 4. ON JULY 7TH, GOOGLE LAUNCHED GOOGLE+ TO A SMALL In less than 3 weeks, GROUP OF TESTERS GOOGLE+ already has more than 10 million users
  • 6. GOOGLE+ WILL BECOME THE CORE OF GOOGLE’S SERVICES
  • 9. Google Growth vs Facebook and Twitter It took Facebook and Twitter over two years to reach 20 million users.
  • 11. Different brands are using components to reach their Consumers/Target Audience/Followers
  • 12. _
  • 13. _
  • 14. _
  • 15. _
  • 16. _
  • 17. BRANDS ARE USING CIRCLES TO MANAGE THEIR FOLLOWERS _
  • 18. _ At the moment, brands have to manage their communities as one, giant group and must broadly treat all users in the same way. With Google+ Circles: Brands could spread tailored content to specific groups (advocates, haters, employees...) to provide tailored experiences.
  • 19. HIKE IN NO OF FOLLOWERS IN 30 DAYS 21% Puma 76% Angry Birds _ 13% HTC 63% Pepsi 56% Starbucks
  • 20. WHAT ARE BRANDS DOING TO RETAIN THEIR FOLLOWERS??? LAUNCHING NEW PRODUCTS Create a “Face of the Brand” INTERACTION BRANDS _ FOLLOWERS Utilizing the +1 Button UPLOAD PHOTOS AND VIDEOS Engage on a Daily Basis! RECOMMENDATIONS…
  • 21. _ Presented by: Kushal Khemka