At age 13 I took over one of the worst paper routes in the neighborhood. Within 30 days I optimized the customer experience using a few simple tactics. The result: A young kid with too much tip money for the next few months of my paper route.
Over the last 25+ years I've continued to research, analyze, and optimize services and products by exploiting the latest tools and tactics that align with the strategic goal via ADTRA (Attention, Differentiation, Trust, Remembrance, Action)
If you see me staring into space (my best friend calls it "My Neo Moments"), I'm probably thinking about something along the lines of:
â‘ Optimizing or increasing the leads for the local dry cleaners.
â‘¡ Creati