Laura Christine, 310-658-8831, lauraechristine@gmail.com
Skinit, Inc., 2011
Executive Vice President, Consumer Group
• Grew YTD gross profit dollars 67% and cut costs 30% after a strategic reorganization to increase ecommerce sales 26% through web redesign, usability, analytics, SEM, SEO, TV advertising, mobile, international, live chat, social and display media.
SKECHERS, 2005 –2010
Vice President, Direct Marketing & Ecommerce
• Increased ecommerce sales 1329% by establishing a brand presence online, initiating ecommerce and online marketing departments with no existing staff, and building an in-house and partnered technology infrastructure.
Ticketmaster 2001 – 2