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Why do you want me as your
Business Partner?
About Lauralee Shapiro
Lauralee Shapiro, CMP
Global Account Executive
 10+ years in hotel convention sales
 6 years sourcing hotels and negotiating contracts with ConferenceDirect
 5+ years in Food and Beverage Management
 4 years sales and operations for DMC services
 2011 earned Certified Meeting Professional (CMP) designation
 2016 recertified CMP designation
 Extensive Knowledge of global destinations and hotel venues
 Provides in-depth experience in contract negotiations
 Frontline awareness of industry trends, news and products
 Dedicated and committed to save time and money for
our customers
Services Provided
 Site Selection & Contract Negotiation
 Conference Management
 Housing Management
 Registration Services
 Strategic Meeting Management
Site Selection & Contract Negotiation
Because we book thousands of events worldwide each year, weve built solid
international industry relationships. These partnerships are most beneficial
when it comes time to negotiate. And because hotels compensate us directly,
there is no cost to you for these services.
 Single Point of Contact
 Site Inspection Assistance
 Comprehensive Analysis
 Savvy Negotiators
 Worldwide Representation
 Extensive Product Knowledge
Conference, Special Event & Incentive
Program Management
ConferenceDirects extensive portfolio of professional management services
allows our client organizations the peace of mind in knowing that
ConferenceDirect is well positioned to effectively manage the most simplistic
programs as well as the most complex city-wide conventions.
 Vast Knowledge & Industry Expertise
 The Industrys Most Flexible & Customized Management
 Efficiency and Cost Savings
 Solid Execution
Convenience | Experience | Cost-Effectiveness | Teamwork | Peace of Mind
Conference, Special Event & Incentive
Program Management
Meeting Your Project Management Needs with a Wide Array of Services:
 Venue Management
 Planning, Logistics & Transportation
 Food & Beverage Coordination & Price Negotiation
 Audio Visual Coordination & Price Negotiation
 Financial & Budget Management
 Coordination of Destination Management Details
 Education, Meeting Design, A/V & Business Theater Production
 Exhibit Management
 W-iFi and Internet Usage Analysis, Coordination & Price Negotiation
 Mobile App Technology
 On-site Management & Post Show Follow Up
Housing Management
Our team is here to help you meet your mark at each hotel with effective
room block management. We will develop a strategy to fit your individual
needs. Real-time, accurate reporting puts you at ease that there will be no
surprises. Let us help you reduce slippage and avoid attrition by connecting
Housing with Registration.
 Online Reservations
 Real-Time Information
 Dedicated Housing Managers
 Direct Link to Event Registration
 On-Site Room Block Audit Service
 Event-Specific & Customizable Reservation Websites
 Real Time & Scheduled Reports
 Electronic Transfers
Registration Services
Create a first-class impression with your attendees through a quality
registration experience. ConferenceDirect knows the right technology to
make your meeting attendee management simple and flexible. From
standard registrations to 100% customized attendee management software,
were here for you.
 Knowledgeable Staff
 Attendee Communication
 Online Financial Processing
 Customized Software
 Direct Connect to Event Mobile App Technology
Registration Services
Services at-a glance:
 Knowledgeable Staff
 Customized Meeting Website
 Flexible & Intuitive Back Office/Management System
 Customized Registration Software
 Creative Services
 On-Site Registration Services
 Online Financial Processing
 Customized Software
ConferenceDirect Difference
1. Pre-negotiated Standardized Contracts
2. Cost Savings Reports
3. Extensive Buying Intelligence
4. Broad Range of Hotel Brands
5. Comprehensive Site Selection Analysis
6. Customer History Form
ConferenceDirect Experience
We work with hundreds of hotels, booking
thousands of events each year, building
relationships to better serve you.
Strength in Numbers
Strength in Numbers
Strength in Numbers
$468,175,775
$482,206,263
$537,272,038
$720,124,070
$787,699,024
2011 2012 2013 2014 2015
Total Group Revenue Contracted
2015 Year End
Top Destination Ranking 2015
Destinations in 2015 Room Nights Booked
Orlando 413,959
Las Vegas 215,746
San Francisco 122,972
Washington 121,880
Chicago 129,079
New Orleans 112,350
Charlotte 106,613
Denver 107,029
San Diego 87,240
Oxon Hill 76,115
Nashville 84,055
Kissimmee 90,479
San Antonio 72,305
Atlanta 89,450
Seattle 66,691
Dallas 72,289
Boston 49,858
Austin 60,208
Indianapolis 61,200
New York 38,340
Room Nights Booked
by Hotel Brand  December 2015
Corporate & Association Meetings
Booked 2015
Size of Meetings 2015
International Stats
In 2015 ConferenceDirect booked 10% of our
clients meetings into international destinations
 182 non-U.S. cities
 Over 265,000 room nights
 907 meetings
 $63 million in room revenue / $120 million in
total client spend
2016 YTD Through February
ConferenceDirect 2012 2013 2013
Company Growth
February 2016 YTD
February 2014
YTD
February 2015
YTD
February 2016
YTD
YTD 16 vs.
YTD 14
YTD 16 vs.
YTD 15
6 Number of Bookings 1,523 1,334 1,555 2% 17%
4 Room Nights 423,846 301,958 389,220 -8% 29%
3 Ave Rate 179.32$ 190.31$ 200.08$ 12% 5%
ConferenceDirect Experience
Your conference or meeting is way too important to leave
anything to chance. When you work with ConferenceDirect, youll
enjoy the peace of mind that comes with partnering with highly
seasoned professionals.
 325+ Professional Associates
 Average 12+ Years Industry Experience
 On-going Training & Industry Education
 Well Connected Within the Industry
 Unparalleled Training
 New Hire Training  CD 101
 CD University
 SuperTraining
 Sales Certification Program  CDS
 Conference Management Certification Program - CCM
ConferenceDirect Experience
Your conference or meeting is way too important to leave
anything to chance. When you work with ConferenceDirect, youll
enjoy the peace of mind that comes with partnering with highly
seasoned professionals.
 Experienced Management Team
 Brian D. Stevens, President & CEO
 Brian Richey, Executive Vice President
 Jerry Horan, Chief Operating Officer
 Lisa Messina, Chief Marketing Officer
 Dave Scypinski, Senior Vice President
 Bob Dees, Vice President and Team Director
 Jason Bond , Vice President Conference Management
 Adam M. Briggs, Vice President Housing & Registration
 Influential Advisory Board
Industry Resource & Consultation
 IndustryInsights
 MeetingMentor Magazine
 CDX
ConferenceDirect
Customer Testimonials
We are dedicated to saving our customers time and money by
providing the most technologically advanced and professional
meeting planning services in the industry. Our goal is to exceed
your expectations at every point of contact. We want to be your
partner in success.
Brian D. Stevens
ConferenceDirect Customers
ConferenceDirects customers represent every industry and include both
corporations and associations from around the globe. We work with groups of all
sizes, helping them to arrange and manage events for 25 to 45,000, on a local,
state, regional, national or international level.
Our Customers Say it Best
In Their Own Words
We are dedicated to saving our customers time and
money by providing the most technologically advanced
and professional meeting planning services in the
industry. Our goal is to exceed your expectations at
every point of contact. We want to be your partner in
success.
Brian D. Stevens
My Customers Say it Best
In Their Own Words
Lauralee was a tremendous help with the organization and the execution of our sales
training program. She showed commitment to winning the bid by making an offer I absolutely
couldn't refuse, went above and beyond to work within our budget, and turned it around in
record time. Lauralee is an excellent communicator who keeps you looped in every step of
the way. AppSense
We recently hired Lauralee to assist us on-site with our Annual Conference at the Orlando
World Center Marriott with almost 900 attendees. Lauralee is the best! She is very
professional and an expert Meeting Planner. It was such a relief to have her help. Lauralee
didn't need any direction, she knew exactly what to do and took care of things before I
even knew about them. I highly recommend Lauralee and we hope we can work with her
again very soon! PBS (Public Broadcasting System)
With her experience and relationship with Conference Direct, Lauralee is able to provide the
best travel/meeting arrangements for any organization at any size. She is able negotiate the
best rate with the most concessions on behalf of the organization. State Farm Insurance
My Customers Say it Best
In Their Own Words
I can only sing the highest praises of Lauralee Shapiro and her services. Over the past year and
half I have worked closely with her on several major events which were held at some of the
finest resorts in the United States.
Not only has she negotiated excellent terms for our contracts but she has initiated a re-visitation
of these contracts as the economic climate has shifted and negotiated some wonderful
concessions which have been to my groups benefit. As well as this she has proven to be a
wonderful teacher to me in some areas that I was less familiar with and I know I can always rely
on her to put her client first.
When I was in need of recommendations for other services in the area we were holding our
meetings she provided me with excellent, professional resources, better than what some resorts
had to offer us.
Our group is a Forum made up of several different companies across the United States and
Canada. Our stewardship of the group will pass on to another member company in a few years
but before we pass the baton, we have invited Lauralee to attend our meeting so we can pass
her wonderful services along to the next event planner for our group. HIF, Hospital Insurance Forum
Lauralee Shapiro, CMP
Global Account Executive
ConferenceDirect
Phone: 407-405-0138
Lauralee.Shapiro@conferencedirect.com
www.LauraleeShapiro.com
One Source for Global Meetings
Site Selection | Contract Negotiation | Conference Management | Housing Management |
Registration Services | Mobile Applications | Strategic Meetings Management
Thank You
One Source for Global Meetings
Site Selection | Contract Negotiation | Conference Management | Housing Management |
Registration Services | Mobile Applications | Strategic Meetings Management

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Ad

CD PP Presentation for 2015 - LLS

  • 1. Why do you want me as your Business Partner?
  • 2. About Lauralee Shapiro Lauralee Shapiro, CMP Global Account Executive 10+ years in hotel convention sales 6 years sourcing hotels and negotiating contracts with ConferenceDirect 5+ years in Food and Beverage Management 4 years sales and operations for DMC services 2011 earned Certified Meeting Professional (CMP) designation 2016 recertified CMP designation Extensive Knowledge of global destinations and hotel venues Provides in-depth experience in contract negotiations Frontline awareness of industry trends, news and products Dedicated and committed to save time and money for our customers
  • 3. Services Provided Site Selection & Contract Negotiation Conference Management Housing Management Registration Services Strategic Meeting Management
  • 4. Site Selection & Contract Negotiation Because we book thousands of events worldwide each year, weve built solid international industry relationships. These partnerships are most beneficial when it comes time to negotiate. And because hotels compensate us directly, there is no cost to you for these services. Single Point of Contact Site Inspection Assistance Comprehensive Analysis Savvy Negotiators Worldwide Representation Extensive Product Knowledge
  • 5. Conference, Special Event & Incentive Program Management ConferenceDirects extensive portfolio of professional management services allows our client organizations the peace of mind in knowing that ConferenceDirect is well positioned to effectively manage the most simplistic programs as well as the most complex city-wide conventions. Vast Knowledge & Industry Expertise The Industrys Most Flexible & Customized Management Efficiency and Cost Savings Solid Execution Convenience | Experience | Cost-Effectiveness | Teamwork | Peace of Mind
  • 6. Conference, Special Event & Incentive Program Management Meeting Your Project Management Needs with a Wide Array of Services: Venue Management Planning, Logistics & Transportation Food & Beverage Coordination & Price Negotiation Audio Visual Coordination & Price Negotiation Financial & Budget Management Coordination of Destination Management Details Education, Meeting Design, A/V & Business Theater Production Exhibit Management W-iFi and Internet Usage Analysis, Coordination & Price Negotiation Mobile App Technology On-site Management & Post Show Follow Up
  • 7. Housing Management Our team is here to help you meet your mark at each hotel with effective room block management. We will develop a strategy to fit your individual needs. Real-time, accurate reporting puts you at ease that there will be no surprises. Let us help you reduce slippage and avoid attrition by connecting Housing with Registration. Online Reservations Real-Time Information Dedicated Housing Managers Direct Link to Event Registration On-Site Room Block Audit Service Event-Specific & Customizable Reservation Websites Real Time & Scheduled Reports Electronic Transfers
  • 8. Registration Services Create a first-class impression with your attendees through a quality registration experience. ConferenceDirect knows the right technology to make your meeting attendee management simple and flexible. From standard registrations to 100% customized attendee management software, were here for you. Knowledgeable Staff Attendee Communication Online Financial Processing Customized Software Direct Connect to Event Mobile App Technology
  • 9. Registration Services Services at-a glance: Knowledgeable Staff Customized Meeting Website Flexible & Intuitive Back Office/Management System Customized Registration Software Creative Services On-Site Registration Services Online Financial Processing Customized Software
  • 10. ConferenceDirect Difference 1. Pre-negotiated Standardized Contracts 2. Cost Savings Reports 3. Extensive Buying Intelligence 4. Broad Range of Hotel Brands 5. Comprehensive Site Selection Analysis 6. Customer History Form
  • 11. ConferenceDirect Experience We work with hundreds of hotels, booking thousands of events each year, building relationships to better serve you.
  • 14. Strength in Numbers $468,175,775 $482,206,263 $537,272,038 $720,124,070 $787,699,024 2011 2012 2013 2014 2015 Total Group Revenue Contracted 2015 Year End
  • 15. Top Destination Ranking 2015 Destinations in 2015 Room Nights Booked Orlando 413,959 Las Vegas 215,746 San Francisco 122,972 Washington 121,880 Chicago 129,079 New Orleans 112,350 Charlotte 106,613 Denver 107,029 San Diego 87,240 Oxon Hill 76,115 Nashville 84,055 Kissimmee 90,479 San Antonio 72,305 Atlanta 89,450 Seattle 66,691 Dallas 72,289 Boston 49,858 Austin 60,208 Indianapolis 61,200 New York 38,340
  • 16. Room Nights Booked by Hotel Brand December 2015
  • 17. Corporate & Association Meetings Booked 2015
  • 19. International Stats In 2015 ConferenceDirect booked 10% of our clients meetings into international destinations 182 non-U.S. cities Over 265,000 room nights 907 meetings $63 million in room revenue / $120 million in total client spend
  • 20. 2016 YTD Through February ConferenceDirect 2012 2013 2013 Company Growth February 2016 YTD February 2014 YTD February 2015 YTD February 2016 YTD YTD 16 vs. YTD 14 YTD 16 vs. YTD 15 6 Number of Bookings 1,523 1,334 1,555 2% 17% 4 Room Nights 423,846 301,958 389,220 -8% 29% 3 Ave Rate 179.32$ 190.31$ 200.08$ 12% 5%
  • 21. ConferenceDirect Experience Your conference or meeting is way too important to leave anything to chance. When you work with ConferenceDirect, youll enjoy the peace of mind that comes with partnering with highly seasoned professionals. 325+ Professional Associates Average 12+ Years Industry Experience On-going Training & Industry Education Well Connected Within the Industry Unparalleled Training New Hire Training CD 101 CD University SuperTraining Sales Certification Program CDS Conference Management Certification Program - CCM
  • 22. ConferenceDirect Experience Your conference or meeting is way too important to leave anything to chance. When you work with ConferenceDirect, youll enjoy the peace of mind that comes with partnering with highly seasoned professionals. Experienced Management Team Brian D. Stevens, President & CEO Brian Richey, Executive Vice President Jerry Horan, Chief Operating Officer Lisa Messina, Chief Marketing Officer Dave Scypinski, Senior Vice President Bob Dees, Vice President and Team Director Jason Bond , Vice President Conference Management Adam M. Briggs, Vice President Housing & Registration Influential Advisory Board
  • 23. Industry Resource & Consultation IndustryInsights MeetingMentor Magazine CDX
  • 24. ConferenceDirect Customer Testimonials We are dedicated to saving our customers time and money by providing the most technologically advanced and professional meeting planning services in the industry. Our goal is to exceed your expectations at every point of contact. We want to be your partner in success. Brian D. Stevens
  • 25. ConferenceDirect Customers ConferenceDirects customers represent every industry and include both corporations and associations from around the globe. We work with groups of all sizes, helping them to arrange and manage events for 25 to 45,000, on a local, state, regional, national or international level.
  • 26. Our Customers Say it Best In Their Own Words We are dedicated to saving our customers time and money by providing the most technologically advanced and professional meeting planning services in the industry. Our goal is to exceed your expectations at every point of contact. We want to be your partner in success. Brian D. Stevens
  • 27. My Customers Say it Best In Their Own Words Lauralee was a tremendous help with the organization and the execution of our sales training program. She showed commitment to winning the bid by making an offer I absolutely couldn't refuse, went above and beyond to work within our budget, and turned it around in record time. Lauralee is an excellent communicator who keeps you looped in every step of the way. AppSense We recently hired Lauralee to assist us on-site with our Annual Conference at the Orlando World Center Marriott with almost 900 attendees. Lauralee is the best! She is very professional and an expert Meeting Planner. It was such a relief to have her help. Lauralee didn't need any direction, she knew exactly what to do and took care of things before I even knew about them. I highly recommend Lauralee and we hope we can work with her again very soon! PBS (Public Broadcasting System) With her experience and relationship with Conference Direct, Lauralee is able to provide the best travel/meeting arrangements for any organization at any size. She is able negotiate the best rate with the most concessions on behalf of the organization. State Farm Insurance
  • 28. My Customers Say it Best In Their Own Words I can only sing the highest praises of Lauralee Shapiro and her services. Over the past year and half I have worked closely with her on several major events which were held at some of the finest resorts in the United States. Not only has she negotiated excellent terms for our contracts but she has initiated a re-visitation of these contracts as the economic climate has shifted and negotiated some wonderful concessions which have been to my groups benefit. As well as this she has proven to be a wonderful teacher to me in some areas that I was less familiar with and I know I can always rely on her to put her client first. When I was in need of recommendations for other services in the area we were holding our meetings she provided me with excellent, professional resources, better than what some resorts had to offer us. Our group is a Forum made up of several different companies across the United States and Canada. Our stewardship of the group will pass on to another member company in a few years but before we pass the baton, we have invited Lauralee to attend our meeting so we can pass her wonderful services along to the next event planner for our group. HIF, Hospital Insurance Forum
  • 29. Lauralee Shapiro, CMP Global Account Executive ConferenceDirect Phone: 407-405-0138 Lauralee.Shapiro@conferencedirect.com www.LauraleeShapiro.com One Source for Global Meetings Site Selection | Contract Negotiation | Conference Management | Housing Management | Registration Services | Mobile Applications | Strategic Meetings Management
  • 30. Thank You One Source for Global Meetings Site Selection | Contract Negotiation | Conference Management | Housing Management | Registration Services | Mobile Applications | Strategic Meetings Management