Liston Witherill is a marketing strategist and copywriter. If you want to hear him talk a lot, bring up conversion rate optimization, landing pages, email drips and websites. He鈥檚 Chief Creative and founder of Good Funnel - data-driven copy and common sense marketing. When he鈥檚 not grokking business models and customer pains, he loves to record music and hike with his wife and pig-shaped dog.
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