Layne Livingston organized a medieval festival fundraiser to raise money for the Elm Street Cultural Arts Village (ESCAV) and involve the Teen Actors Guild (TAG). The festival included medieval-themed games, crafts, and performances. TAG members took on leadership roles to plan advertising, decorations, food, and activities. On the day of the event, the parking lot was transformed into a medieval village. The fundraiser was a success, with many families attending and donations exceeding costs. Layne gained experience in event planning, budgeting, and leadership.
2. Defining
the Direction
If you can dream it, you can do it! Walt Disney
Every great idea starts with brainstorming. I
began with the Teen Actors Guild* executive board and shared
my passion and excitement for this fundraising event for Elm
Street Cultural Arts Village (ESCAV) and they caught the vision!
A Medieval Festival was a perfect choice because it would allow
us to include the members of the Teen Actors Guild*, showcase
the theaters beautiful costumes and introduce visitors to the
shows, classes and camps offered for children at the Elm Street
Theater. All while achieving the ultimate goal of raising funds
for ESCAV!
(*Middle and High School drama club at Elm Street Community
Theater)
3. Event Overview
Our overall goal was to raise awareness of the
many camps, classes, and shows for children at the
Elm Street Cultural Arts Village.
The festival was designed to be a family friendly
event and to engage the Teen Actors Guild* in
serving the community.
We wanted to raise money for the Teen Actors
Guild at ESCAV in order to fund future events and
drama camp scholarships for kids.
* (TAG) middle and high school drama club at Elm Street
Community Theatre
4. Money, Shillings, Cash!
Deciding on ticket prices was a difficult part of the festival. We could not charge more
than a large family could afford, but we had to be sure that our costs were covered
allowing for a profit.
Each child was given a burlap bag of gold coins, used to purchase a chance at a game
or a craft. We had to figure out how many coins were the value of admission, but
wanted to ensure each child would have enough to participate in everything. We settled
on $7 admission for a bag of 7 coins. Adults were admitted for free.
We had to seek sponsors to cover our upfront costs such as decorations, food, and
supplies. One sponsor provided $500 cash as well as a public address system for
announcements. Another sponsor provided tents and tables for free. Our food
coordinator organized food donations to sell in our tavern.
6. Advertising
Posters, designed free by a local artist, placed
throughout the community
Ad in theatres playbills
Ad submitted to theatres website and Facebook
Local magazines and papers carried the ad for
free
Sent a costumed TAG member with large poster
and handouts to walk through StreetFest
(monthly Woodstock event)
Sword fight demonstration in high traffic area
TAG members distributing flyers
Cardboard castle displayed in lobby with poster
(Raffled at festival)
7. Casting the Crew
Preparing for the festival took many months of gathering supplies, cutting
out crafts, making decorations, regulating the budget, and rehearsing.
Work Nights: I organized a calendar so that each week TAG members
could come to prepare crafts or decorations
Team Leaders: Each member of the TAG executive board was responsible
portions of the festival.
Director Layne Director
Budget Coordinator
Advertising/Marketing
Costumes
Food
Training Knights & Princesses
Live Action sketches in square
Craft Booths
Ticket Booth
Decorating
8. The
Schedule
It took me a few days to
make a flawless schedule,
but having one took a huge
burden off my shoulders. By
creating the schedule, it
helped the festival flow
better and ensured that
everyone had a job to do. It
also prevented an overflow
of workers at one station
and a lack of workers at
another.
9. Training the
Crew
Taking the time to write out
craft instructions and provide the
team with their own copy helped
keep me stay organized. This
assured that all questions would
be handled before hand and
everyone had something to
reference if they forgot
instructions. A productive and
knowledgeable team is a sign of
good leadership..
10. Playing the Parts
Several TAG members portrayed real characters
from Medieval Times. A fool runs through the
crowd after stealing the Kings crown. Once
captured, he endures a soaking at the sponge toss
both where the children punish him for his crime.
Wanted posters of a female thief surround the town
square and when spotted by a child, she is arrested by
the sheriff and carried away. Robin Hood and the
Sheriff of Nottingham engage in an authentically
staged sword fight for all to see. A May Pole dance is
held several times during the day and the girls are
taught the dance at Princess Training!
Rehearsal were
scheduled frequently to
make adjustments and
keep the actors in shape.
11. Knights, Princesses
& Sword Fights
Knight training with real wooden swords
and a knighting ceremony.
Princess training including costumes and crowns
Robin Hoods authentic theatrical sword fight
- .
12. Crafts and Games
Making a Knights shield Corn Hole Toss
Face painting Sand Art
13. The End
On the big day, I arrived at the location early to insure a smooth setup.
Within one hour, we turned the parking lot into a Medieval Village.
People arrived nonstop for hours, informing me that our advertising was
successful. The children left with smiles on their faces and armed with
crafts, balloons, and certificates of Knightship or Princess signed by
the King. I received many Thank Yous from grateful parents. It had
been overwhelming to prepare this event, and lots of unexpected
surprises had to be dealt with and overcome. But the TAG members
enjoyed themselves as much as the children, and we all learned a great
deal about organizing, budgeting and working together. I learned an
enormous amount about management and leadership while keeping a
close eye on costs and customers. This experience showed me that like
Walt Disney, if I can dream it, I can do it!