- Customer relationship management (SAP Introduction & CRM modules), marketing databases and data analytics.
- Communication strategies, online marketing, direct marketing, advertising and project management.
- Able to create, develop, implement and exploit marketing databases, as well as proposing scalable solutions to clients. For instance: Propose a communication plan for prospects and customers, including loyalty cards to new customers or setting up a merchandising e-commerce project.
- Degree in Economics, specializing in business and marketing.
Specialties: I also have been able to carry out several projects due to my IT skills (SQL, Data mining, scorings and RFM model).
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