16 years of experience as a marketing and technology manager/strategist/product owner in driving growth for start-ups and larger organizations.
- Email marketing campaigns
- Analytics evaluation and reporting
- Marketing automation
- Lead generation and lead scoring programs
- Website design and usability expertise
- Leading focus groups, surveys, and usability tests
- Pay per click search engine marketing with Google, Facebook, LinkedIn, Bing, and Yahoo
- Search engine optimization
- Content marketing expertise including white papers, blogging, and social media
- Project management (scrum, six sigma, lean)
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