In 2004 I founded Words that Sell, specialising in copy for retail websites. Consumer clients include: Aspace, Cotton Traders, David Nieper, Donald Russell, House of Bath, Marshalls, Muddy Puddles, Rocco Forte Hotels, SHOP.COM, Scotts & Co, The Royal Mint and Turtle Mats.
Words that Sell has also delivered training courses for clients including: Davy's, Northern Parrots, Kew Gardens, The Royal Academy, Royal Mail, The University of Hertfordshire
Since January 2013, I have been the Head of Creative at AWA digital, the UK's leading Conversion Rate Optimisation agency specialising in multichannel retail. Clients include Dune, Lyle & Scott, Cox & Cox and Interflora.
I am also the author of...
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