Professor at University of Arkansas at Little Rock
Industry
Advertising / Marketing / PR
About
NOTABLE ACCOMPLISHMENTS
Used 10+ years of managerial experience at a Fortune 100 company to make significant contributions to marketing academia and scholarship. The following lists a few of my key accomplishments:
鈥� Marketing Science Institute and 3M grant to study global sales channel. 鈥� Study involves establishing a global perspective on sales channel. Over 10 countries are currently participating in the study
鈥� Best Article Finalist and Honorable Mention Award Journal of Retailing 鈥揻or the article, 鈥淭he WOW Factor: A Model of Customer Reacquisition,鈥� Journal of Retailing Special Issue: Competing through Service, 83 (1), 47-64
鈥� Established the University of Alabama Sales Progr...
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