Analysis on Angry Bird
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The document discusses the mobile game Angry Birds, including its simple but addictive gameplay, widespread popularity with over 200 million downloads, and both positive and negative societal and business impacts, such as increased productivity but also potential for addiction and distraction. It examines how the game engaged users through challenging but accessible interaction and response times, as well as the large profits it generated through app sales and licensed merchandise.
Analysis on Angry Bird
- 1. CCST9003 Everyday Computing and the Internet Group 17: Chiu Kin Kwan(3035003776) Yu Sheung Hung(3035006649) Cheung Pik Ying(2011586607) Jackson Cheung 1
- 2. Content Background Intellectual Contributions Social Impacts Business Impacts Conclusions
- 4. Background A smart phone game With over 200 million downloads Product of a Finland company - Rovio Simple game Made great profit
- 5. Background investigate how this game becomes so popular discuss the societal impact discuss the technological impact
- 6. Engages user with simple but addictive interaction Response time is handled in a different and smart way
- 7. Engages user with simple but addictive interaction Simple interaction Addictive interaction Simple rules Difficulties increases Simple core strategy Adding new features Simple scoring processes Continue to explore better solution Master the game within relatively short period Users are engaged in Angry Birds Simple but challenging interaction with the users Keep motivating the users
- 8. Response time is handled in a different and smart way Golden rule of Faster response time, better the programme is is compromised Provides a clearer picture for the users to review their performance and correcting the errors As a break time, so that the users can have time to relax and become less stressed in playing the game
- 10. Societal Impacts Addicted to play adult-reduce productivity children physically and mental adversely affected(eg. Shortsighted) Illegal manufacturer copyright infringement Distraction more accidents
- 11. Societal Impacts Addicted to play adult-reduce productivity children physically and mental adversely affected(eg. Shortsighted) Illegal manufacturer copyright infringement Distraction more accidents
- 12. Societal Impacts Addicted to play adult-reduce productivity children physically and mental adversely affected(eg. Shortsighted) Illegal manufacturer copyright infringement Distraction more accidents
- 13. Societal Impacts Addicted to play adult-reduce productivity children physically and mental adversely affected(eg. Shortsighted) Illegal manufacturer copyright infringement Distraction more accidents
- 14. Societal Impacts Addicted to play adult-reduce productivity children physically and mental adversely affected(eg. Shortsighted) Illegal manufacturer copyright infringement Distraction more accidents
- 15. Societal Impacts Addicted to play adult-reduce productivity children physically and mental adversely affected(eg. Shortsighted) Illegal manufacturer copyright infringement Distraction more accidents
- 16. Societal Impacts Addicted to play adult-reduce productivity children physically and mental adversely affected(eg. Shortsighted) Illegal manufacturer copyright infringement Distraction more accidents
- 17. Societal Impacts Addicted to play adult-reduce productivity children physically and mental adversely affected(eg. Shortsighted) Illegal manufacturer copyright infringement Distraction more accidents
- 19. Business Impacts One of the most popular apps Android market/itune - USD $0.99 Download 200 million time USD $ 198 million!! PC / mac More in future
- 20. Business Impacts Products of angry bird iphone case, note book, stationeries Free promotions License fee Co-operate with toys companies Angry birds related games Card games, board games
- 22. Conclusions Conclude the benefits brought Future development