Personal Information
Organization / Workplace
Basel Area, Switzerland Switzerland
Occupation
Bayer Pharmaceuticals
Industry
Advertising / Marketing / PR
About
Over 20 years of exciting experience in Market Research, Innovation, Strategic Marketing and Digital Exploration. Proven success cases with some of the greatest brands in food and beverage, beauty, personal care and more recently in Consumer Care/OTC. I enjoy helping to drive the business and bridging the gap between traditional and innovative views in an exciting interconnected world, developing and implementing relevant and innovative tools for the business (actionable social media analytics and engagement, MROC, marketing mix model/ROI, predictive tools etc.), lead multi-cultural teams and manage global budgets. From time to time also speaker at events/workshops.
Personality Profile...
Contact Details