#AFPBrains: Further reading and resources
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The document provides a sampling of further reading and resources on the topic of donor psychology and fundraising. It lists specific scientists and researchers in the field, videos shown in the presentation, studies conducted, blogs, magazines, books, and how to contact the presenters. The resources cover topics like neuroscience, persuasion, fundraising techniques, nonprofit marketing, and social science research related to donor decision making and charitable giving.
#AFPBrains: Further reading and resources
- 1. A Journey Inside your Donors Brain Further Reading and Resources The following is just a sampling of further reading and resources (primarily the ones we mentioned in our session), but there are many, many more. Wed love to hear about your favourites! Scientists and Researchers: Dr. Raj Raghunathan, University of Texas http://www.utexas.edu/opa/experts/profile.php?id=2161 Dr. Paul Slovic, University of Oregon and President of Decision Research http://www.decisionresearch.org/people/slovic/ Dr. Adrian Sargeant and Dr. Jen Shang, Indiana University Videos Shown in the Presentation: The Future of Storytelling: Paul Zak The Science of Persuasion Specific Studies: Mixed reasons, missed givings: The costs of blending egoistic and altruistic reasons in donation requests Aging-Induced Conservatism and the Right Hemisphere Aging Hypothesis Eye images increase charitable donations If I look at the mass, I will never act: Psychic Numbing and Genocide. A Meta-Analysis of the Effectiveness of the But You Are Free Compliance-Gaining Technique Miscellaneous: Readability and comprehension Clear print design standard Research that will lead your fundraising astray The Science of Philanthropy Initiative at the University of Chicago Is announcing your goal killing your fundraising? 1|Page
- 2. Blogs, Magazines and Books: Psychology Today Magazine Neuromarketing Blog Daniel Pinks book, A Whole New Mind. Jeff Brooks Future Fundraising Now Katya Andresens Non-Profit Marketing Blog Stanford Social Innovation Review Journal Robert Cialdini (all his books are fantastic) The Good Works Blog Beyond Philosophy npEngage How to get in touch with us: Leah Eustace, CFRE Scott Fortnum, ACFRE Good Works The Living City Foundation leah@goodworksco.ca sfortnum@trca.on.ca Twitter: @LeahEustace Twitter: @SFortnum 2|Page