This document appears to be a thesis submitted by Evangelia Kesopoulou to the University of the West of Scotland and T.E.I. of Piraeus for an MSc. in International Marketing in 2010. The thesis examines the use of the internet as a self-service technology for online banking among Greek customers.
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The use of Internet as a Self-Service Technology in online banking. The case of Greek customers.
1. University of the West of Scotland
T.E.I. of Piraeus
MSc. In International Marketing
The use of Internet as a Self-Service Technology in online
banking. The case of Greek customers.
Author: Evangelia Kesopoulou
Matr. No. UWSB00130518
Thessaloniki, 2010