Personal Information
Organization / Workplace
Hong Kong Hong Kong
Occupation
Head of Marketing - World First Asia
Industry
Finance / Banking / Insurance
Website
http://www.worldfirst.comAbout
PROFESSIONAL PROFILE
Highly experienced Marketing & Communications professional with over 10 years’ experience running successful programs across Asia and 6 years’ building teams across the APAC region. Excellent understanding of how to plan and implement multi-channel marketing programs for MNC’s within the Asia Pacific region
Market Expertise & Initiative
• Experienced in localization of global companies into the APAC region, strategy, branding and business development;
• Expert at analyzing new market opportunities and building successful initiatives and campaigns to exploit them;
• Proven track record of establishing a series of highly successful marketing/events teams acro
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