Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Analyst, Advisor, Author | Board Member
Industry
Advertising / Marketing / PR
Website
About
Content strategy, content marketing and digital marketing Innovation. As a high profile and well respected analyst, practitioner, strategist, advisor, author and speaker, I've been at the forefront of digital advertising and media since the beginning. I've also published a significant body of original research, including a large body of work on the topics of content marketing, content strategy and converged media.
I have deep experience in marketing for media and tech companies, often with a global purview, and have also served as a strategic advisor and corporate trainer to a wide range of brands such as Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, Cisco, DuPont, Pinterest, ...
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content marketing
content strategy
altimeter group
rebecca lieb
converged media
digital marketing
research
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poe
jessica groopman
measurement
mobile
ibm
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susan etlinger
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