Mike Atherton - Domain modelling at the BBC
- 1. Polar cubs Domain modelling at the BBC (in 10 minutes) Mike Atherton
- 2. Tom needed to make a great content site, on the cheap.
- 3. The BBC had tons of quality content, gathering dust in the archives.
- 4. location event ha s lo ca tio n participates in individual bio_event is composed of s in c ipate parti features in ecozones cohort disp la beha ys learn is aggregation is aggregation viou t r of of has adaptation ecoregions species adaptation is composed of lives in is en da ng ts habitat domicile con_status er bi ha ed in Tom adapted a scientific model from Carl Linnaeus (1707 ¨C 1778)¡
- 5. ¡then chopped up hours and hours and hours of footage to fit the model.
- 6. The result is a product where the links are as important as the video clips.
- 7. The case for domain modelling
- 8. Domain modelling is the mental modelling of subject domains.
- 9. It¡¯s a method of IA that stems from the elements inherent in content itself¡
- 10. ¡rather than trying to classify content by document type.
- 11. ALBU artists release types LI VE SINGL COMPILAT releases release tracks labels It¡¯s about abstract relationships that will become pages and links...
- 12. ¡and it works for all kinds of subjects and sites. chef ingredient technique recipe dish programme
- 13. Anatomy of a domain model
- 14. My first attempt at live music.
- 15. PROGRAMME PAGE WITH BBC MUSIC ARTIST PAGE TRACKLISTING Woo ¨C cool journeys across subject domains!
- 16. Knowing your subject
- 17. I know nothing about football. round competi stadium match team goal player
- 18. Same terms used everywhere from tables, to classes, to menus.
- 19. A best fit model for everyone... competition stadium round match team goal player
- 20. ¡that informs website navigation.
- 21. Filling up the model
- 22. Good content is good.
- 23. location event ha s lo ca tio n participates in individual bio_event is composed of s in c ipate parti features in ecozones cohort disp la beha ys learn is aggregation is aggregation viou t r of of has adaptation ecoregions species adaptation is composed of lives in is en da ng ts habitat domicile con_status er bi ha ed in Better content is granular enough to populate your model.
- 26. Business data enriches content and adds context.
- 27. If you don¡¯t have the content, steal it from hippies. bbc.co.uk/nature/life/Giant_Panda en.wikipedia.org/wiki/Giant_Panda
- 29. Each thing is a page by itself, so I can point at it from across the web.
- 30. Although some things may be mere footnotes.
- 31. And almost all things are really collections of other things. bbc.co.uk/nature/life/Giant_Panda/news bbc.co.uk/nature/life/Giant_Panda/sounds bbc.co.uk/nature/life/Giant_Panda bbc.co.uk/programmes/p00chptr
- 32. Add plenty of context, since most of us came straight here from Google.
- 33. And don¡¯t sweat the stuff you can¡¯t link up right now.
- 34. Curation
- 35. Curation brings human love to a cold, robot heart.
- 36. Curations tend to be natural, social, or editorially-driven.
- 37. A strong curatorial layer is better than an orphaned microsite.
- 38. So what?
- 39. Let¡¯s not let IA slide into obscurity.
- 40. Let¡¯s keep our beautiful clients focused on what they¡¯re good at.
- 41. Let¡¯s make sure we have a platform- neutral content model.
- 42. Let¡¯s be clear that it¡¯s not just about websites anymore.
- 43. slideshare.net/reduxd ¡®How we make websites¡¯ by Michael Smethurst bbc.co.uk/blogs/radiolabs/2009/01/