Donald Lim is VMLY&R Asia鈥檚 Regional Head, Customer Experience. He leads a best-in-class regional team of product managers, analytics consultants and experience designers while establishing global frameworks for Experiences & Technology delivery.
Donald started as an analytics professional in Silicon Valley back when it鈥檚 known as Urchin and Omniture until he dive into Experience Design. He is a strong advocate of both Evidence-Based Design and Emotional Design and have incorporate these frameworks in several global design agencies to deliver real business outcome for brands.
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