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Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
Digital Business Consultant + Part-time Instructor, Schulich School of Business
Industry
Technology / Software / Internet
Website
About
Rosalina is a seasoned digital strategist, change agent, and educator. She mobilizes organizations by defining business strategies with digital and data at their core and by changing mindsets, customer experience, product design, and processes towards a digital-first paradigm. Rosalina believes a successful strategy starts with understanding the customers' current and future needs & behaviour. She has worked with clients to succeed in the digital channel through a balanced approach in business strategy, stakeholder education, customer experience and measurable results. Clients Rosalina worked with include Manulife, RBC, Foresters Financial, CAMH, Ivey School of Business, Bell, Sympat...
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Presentations(6)Ìý

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Canadian Mobile Shopper [Apr 2013]
Canadian Mobile Shopper [Apr 2013]Canadian Mobile Shopper [Apr 2013]
Canadian Mobile Shopper [Apr 2013]
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Ecommerce trends for 2013 by rosalina lin-allen
Ecommerce trends for 2013   by rosalina lin-allenEcommerce trends for 2013   by rosalina lin-allen
Ecommerce trends for 2013 by rosalina lin-allen
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Digital metrics 2012_slideshare
Digital metrics 2012_slideshareDigital metrics 2012_slideshare
Digital metrics 2012_slideshare
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