Rodan + Fields庐 is created by the world-famous creators of Proactiv庐鈥攖he #1 acne system in the world. Dr. Katie Rodan and Kathy Fields recognized the power of their brand and what they were able to do for acne, so they decided to do the same for aging skin (the largest category of skincare today). So they developed Rodan and Fields庐 and in 2002, launched the brand into high-end department stores like Nordstrom.
Their launch into department stores was very successful and they became a top-selling clinical skincare brand. The company received a tremendous amount of unpaid press during this time.
The doctors realized that far more powerful than press was word of mouth referral. It was their...
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