Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Freelance Brand Strategist
Industry
Advertising / Marketing / PR
About
I’m an independent brand strategist with more than 20 years of experience solving positioning problems for Fortune 500 companies. I help my clients to define insight-driven brand strategies that are simple, actionable and effective.
What makes me great at my job? I view every assignment with fresh eyes. I ask the right questions, dig deeply into the broader context, and make connections between truths and trends that others miss. I think strategically as well as creatively to crystallize the value of my clients' product/services in a way that shapes inspiring communications and drives their business.
If you are currently wrestling with a branding challenge I would love to hear abou...
Contact Details
Users following Lisa Borden