CIM Marketer with significant experience in both B2C and B2B marketing. Strong campaign management of ATL and BTL campaigns in a range of sectors including retail banking, education, health and environment. Particular expertise in complex brand management, behaviour change and issue based marketing.
Specialities:
Campaign management
Marketing planning
Product marketing
Digital marketing
Branding and identity
Communications strategy and planning
Marketing management
Behaviour change
Marketing procurement
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