Packaging: Transformation from Preservation to Promotion
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This ºÝºÝߣShare discusses the journey of packaging from ‘Conservation to Communication’, various neuro-marketing tactics employed in packaging design to the recent packaging design trends of 2018.
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Packaging: Transformation from Preservation to Promotion
- 2. PACKAGING IS ·voUR' SILENT SALESMAN Packaging has evolved dramatically in 150 years. Earlier, when only physiological needs were to be addressed, packaging was just meant to contain, preserve and protect. As men has climbed the ladder of evolution where he desired to satisfy his self-esteem & social status, packaging too joined the race. Today, packaging is more about the 'Unboxing Experience'. A customer has the first encounter with the packaging that sits on the shelf with several other brands. Eye-tracking studies have shown that consumers on an average read only SEVEN words in an entire shopping trip. Hence, like a persuasive salesperson, your packaging should be visually fluent in communicating your brand ideals before your product does. • •• • • •• • • • • •• •• • • • •• • •• • •• • • • • • • •