CAREER SUMMARY – DIGITAL MARKETING MANAGER, 12 Years
• Experienced Omni-channel strategist with knowledge in developing the adaptive content for each platform to be relevant in the consumer journey
• Well-versed with the e-commerce marketing (e-tail & D2C) environment with experience in the nuances of innovative retailers like Amazon
• Familiar and comfortable with all the leading technologies/ stakeholders present in the Programmatic/ Performance Marketing Landscape and the evaluation tools.
• Worked with User Generated Content (UGC) to improve the brand loyalty through Reviews, Comments, Social Posts, Q&A, Videos and more
• Executed retailer marketing programs with all the major reta...