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Toronto, Canada Area Canada

Digital & E-commerce Marketing Manager at Dorel Juvenile

Advertising / Marketing / PR

CAREER SUMMARY – DIGITAL MARKETING MANAGER, 12 Years • Experienced Omni-channel strategist with knowledge in developing the adaptive content for each platform to be relevant in the consumer journey • Well-versed with the e-commerce marketing (e-tail & D2C) environment with experience in the nuances of innovative retailers like Amazon • Familiar and comfortable with all the leading technologies/ stakeholders present in the Programmatic/ Performance Marketing Landscape and the evaluation tools. • Worked with User Generated Content (UGC) to improve the brand loyalty through Reviews, Comments, Social Posts, Q&A, Videos and more • Executed retailer marketing programs with all the major reta...