Seasoned marketing leader with expertise in digital marketing strategy, specializing in online acquisition and retention programs.
Demonstrated ability in developing and implementing successful marketing programs focused on driving market share, brand awareness and preference, and increased revenue opportunities.
Specialties: Online marketing in both B2B and B2C environments including branding, acquisition and customer lifecycle/CRM programs, ecommerce promotions, SEM and display media campaigns, social media, analytics and content marketing. Proven track record aligning goals and defining KPIs, driving results and improving ROI.
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