Personal Information
Organization / Workplace
Madison, Wisconsin Area, WI United States
Occupation
Strategic Thinker | Dynamic Leader | Conference Speaker | Instructor | Author | Researcher | Data Analyst
Website
About
Liz Gross is a higher education marketing and communications scholar, practitioner, speaker, author and instructor, with expertise in social media. Her professional super powers include designing and analyzing market research, applying social media strategy to multiple areas of the business, explaining difficult concepts in simple language, and using social listening to develop consumer insights and assist with reputation management.
She's spoken about marketing, social media, assessment, and higher education at South by Southwest EDU, South by Southwest Interactive, ACPA—Çollege Student Educators International, the Penn State Social Media Summit, the American Marketing Association Sympo...
Contact Details
Tags
social media
higher education
social media listening
social media marketing
twitter
facebook
networking
professional development
social media monitoring
conference
social media management
student affairs
research
college faculty
keynote
#psusocial
college students
social media strategy
social networking
social network
financial aid
facebook graph search
market research
employee recruitment
facebook search
education and training
blended
sloanc
socialmedia
university housing
regionv17
linkedin
blogging
eduweb17
dissertation
ebook
how to
social media campus strategy
universities
social media crisis communication
colleges
sxsw
sxsw panelpicker
sxswi
#cwismc
central wisconsin social media conference
facebook for business
business development
graph search
residence life
See more
Users being followed by Liz Gross, Ph.D.