I am a marketing leader with extensive experience on the client and agency side.
I started off in corporate PR and then moved through the worlds of marketing communications, e-business and ecommerce, project management, content creation and finally management.
My focus these days is on targeted and audience-driven marketing, GTM strategy, lead and demand generation and social.
In the on-going debate about marketing as a data science or as a creative and communicative art, I tend to teeter on the fence. These days, I'm leaning more towards the data side of things, but love a good creative.
With respect to LinkedIn, I tend to connect only to people I know on email or in person, but I ...
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