Personal Information
Organization / Workplace
Gangnam-gu, Seoul, Korea Korea, South
Occupation
Product Marketing | Brand Management | Strategic Partnerships
Industry
Advertising / Marketing / PR
About
Lloyd is a Marketing professional with expertise spanning High-Tech and Consumer Packaged Goods (CPG) industries across both global and local roles. He currently spearheads Global Brand Strategy for Samsung Galaxy by leading IMC campaign for the flagship smartphones at Samsung Mobile.
Prior to joining Samsung, he developed Hispanic Marketing strategy and Seasonal Consumer Promotion strategy for the Kit Kat brand in US market. He also led various marketing initiatives including Brand Strategy, New Product Launch, Integrated Marketing Planning and Digital/Social Marketing at Johnson & Johnson and at Unilever.
He earned an MBA from Kellogg School of Management, Northwestern University and...
Contact Details
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