Online Basics
The document outlines online basics that news sites should follow, including using a variety of multimedia like videos and photos in stories, updating content daily, focusing stories on people using the "Who Cares Method", including links and entry points on the home page, using original graphics instead of clipart, including secondary coverage within stories, interacting with readers on social media to both bring in readers and tell stories, varying social media use, keeping inside pages updated, featuring top stories from within the week on the home page, only including active elements, using one navigation bar and footer, avoiding placing PDFs of print papers on the home page, alternating home page content, including quality photos with captions, maintaining consistent styles, optimizing for search engines,
Online Basics
- 1. Online Basics Does your news site do these things?
- 2. Online Basics Use a variety of media (stories, videos, photo galleries, sound slides, etc.) Updated Daily Stories focus on people and not events (Who Cares Method) Links within stories Entry points on the home page (above the fold) Graphics not clipart Secondary Coverage within a story Interacts with reader Social Media That brings in readers Social Media That tells stories
- 3. Online Basics Variety of social media Updated inside pages Top story is within the week Turn off elements not using One Nav bar usage of footer No PDFs of print paper on home page Ability to alternate home page Quality photographs with captions Consistent style (fonts and colors) SEO Bullets and lists No awards