Personal Information
Organization / Workplace
Milton Keynes, United Kingdom United Kingdom
Occupation
Online Marketing Manager (FTC, ends June 2015)
Industry
Technology / Software / Internet
About
Responsible for managing Rohan's existing three million pound email program and developing new Omni-channel digital marketing strategy using powerful automation that will leverage customer transactional, behavioural and social insights in real-time to deliver sophisticated 1-2-1 email communications.
• Manage email campaigns in ESP (Smart Focus) including design (Adobe Photoshop / Fireworks), setup, testing, deployment, and reporting.
• Work with Brand Manager and merchandising team to develop email trading calendar incorporating segmentation, personalisation and targeting.
• Provide monthly reporting and actionable next steps that will grow and optimize the email campaigns.
• L...
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