Personal Information
Organization / Workplace
Santa Monica, CA United States
Occupation
Chief Branding Officer
Industry
Writing / Publishing
Website
About
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Contact Details
Tags
branding
brands
brand
strategy
mythology
symbolism
research
consumer behavior
culture
narrative
storytelling
positioning
brand attachment
brand dependence
web
2.0
b2b
marketing
identity document
brand strategy
microsoft
google
apple
samsung
social media
cars
uta
automotive
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