Personal Information
Organization / Workplace
London United Kingdom
Occupation
Content strategy and online consultant
Industry
Technology / Software / Internet
Website
About
Matt Loney has worked in senior content, editorial and product roles at companies including LexisNexis and CBS Interactive.
He has business-sponsored agile projects with large offshore development teams and small onshore teams, with responsibility for vision and business plans through to delivery and results across product, editorial and sales. Experience building high-profile B2B sites and services, training editorial teams, implementing and migrating complex CMS environments, monetising content with advertising yield optimisation, subscription plans, and complex bespoke packages for clients, and creating search engine and social media strategies.
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