Lori Malone is founder and CEO of Category5. Established in 1989 as Malone Group Design, Category5 is the building product marketing specialist.
Through Category5's proprietary process, brands are evaluated in five areas, cost, health, eco, codes and credits (tax, energy and LEED). Compelling equations are uncovered that differentiate brands and drive customer engagement.
Specialties:
Brand Identity
Brand Position and Strategy
Integrated Marketing
Packaging Design
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