Communicating. It's how professionals and their companies breathe. Every moment of every day, you inhale information and insights from the people and markets who matter most, and then breathe out your vision and marketing of how you care and can be of value. In. Out. In. Out. It should be as easy as, well, breathing.
Yet, somehow, it seldom is easy at all. Messages get lost. Intentions misunderstood. You think you know what your markets want, but after all the work goes into the new website and marketing initiatives, you realize something went awry. Your messages — and money — are lost.
Breathe easy. I help get marketing off life support and back to the profitable venture it was meant t...