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Banners and pop material

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Lorena Posadas
Lorena Posadas

The document discusses producing fabric samples for an upcoming collection to show major customers and at trade shows. Pages from the catalog were used for point-of-purchase banners, sales meetings, and trade show catalogs to showcase different sized shapes made from that season's best selling prints. Banners were also created and hung in different departments at the factory in El Salvador to foster a sense of teamwork.

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POP material and Catalog pages layout For sales purposes and presentation the new collection at the Trade Show and important customers. After selecting the prints to be developed in the next collection, we sampled a couple of yards (around 15 yards) on each print and produced samples of our basic shapes out of that fabric in order to see how the print responded with the concept of the products, the brand and the overall collection. These samples were shown to major customers, also presented at the Trade Shows, and displayed in the Show Room along with a catalogue, with actual swatches of the fabric, for best presentation. The pages below were used for these purposes.
Layout used for POP Banners. Also used on Sales Meeting and Trade Show’s Catalog It is showing different sizes of shapes; using one of the best selling prints of the season. Collection SS 2010
Layout used for POP Banners. Also used on Sales Meeting and Trade Show’s Catalog It is showing different sizes of shapes; using one of the best selling prints of the season. Collection SS 2010
Collection SS 2010 Layout used for POP Banners. Also used on Sales Meeting and Trade Show’s Catalog
Collection SS 2010 Layout used for POP Banners. Also used on Sales Meeting and Trade Show’s Catalog.
Banners Big banners used for decoration on the walls around the different departments at the factory in El Salvador, C.A. With the intention of creating a sense of working as a team.
Sampling Department At the Factory in El Salvador, C.A.
Banners and pop material
Production Department At the Factory in El Salvador, C.A.
Design Department At the Factory in El Salvador, C.A.

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Banners and pop material

  • 1. POP material and Catalog pages layout For sales purposes and presentation the new collection at the Trade Show and important customers. After selecting the prints to be developed in the next collection, we sampled a couple of yards (around 15 yards) on each print and produced samples of our basic shapes out of that fabric in order to see how the print responded with the concept of the products, the brand and the overall collection. These samples were shown to major customers, also presented at the Trade Shows, and displayed in the Show Room along with a catalogue, with actual swatches of the fabric, for best presentation. The pages below were used for these purposes.
  • 2. Layout used for POP Banners. Also used on Sales Meeting and Trade Show’s Catalog It is showing different sizes of shapes; using one of the best selling prints of the season. Collection SS 2010
  • 3. Layout used for POP Banners. Also used on Sales Meeting and Trade Show’s Catalog It is showing different sizes of shapes; using one of the best selling prints of the season. Collection SS 2010
  • 4. Collection SS 2010 Layout used for POP Banners. Also used on Sales Meeting and Trade Show’s Catalog
  • 5. Collection SS 2010 Layout used for POP Banners. Also used on Sales Meeting and Trade Show’s Catalog.
  • 6. Banners Big banners used for decoration on the walls around the different departments at the factory in El Salvador, C.A. With the intention of creating a sense of working as a team.
  • 7. Sampling Department At the Factory in El Salvador, C.A.
  • 9. Production Department At the Factory in El Salvador, C.A.
  • 10. Design Department At the Factory in El Salvador, C.A.