Personal Information
Organization / Workplace
Naucalpan de Juárez Area, Mexico, México, State of Mexico
Occupation
Marketing & Innovation Head across LATAM at Kellogg's, Unilever, Nestle, Henkel, and as Entrepreneur.
Industry
Consumer Products
About
Wide Marketing career in food, beverages, personal care, and home care fast moving consumer goods at Kellogg's, Unilever, Nestle, Henkel and as entrepreneur.
Responsible for 15 countries in LATAM growing global brands with Net Sales of US$1B and creating high performance multi-disciplinary teams in Brand Building / Development, Innovation, Trademarketing and Sales.
Improve sustainable sales increase and return on marketing investment (ROMI) results developing talent through marketing tools of 6P’s analysis, strategic planning (OGSM), category strategy, brand strategies, growth drivers, consumer segmentation by Need-Scope, brand positioning, brand architecture, market development model,.
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