Responsible for defining the Parfums Givenchy digital marketing strategy and its international implementation. Accompaniment of markets in their local digital activities, in alignment with the distribution channels and opportunities specific to the beauty sector.
- Content creation (photo, product videos, beauty tutorials, editorial content, animation, illustration) including collaboration with celebrity ambassadors
- Managed from start to finish the 2014 redesign of the brand website (www.GivenchyBeauty.com).
- Built up the Parfums Givenchy social media presence including the strategy, guidelines and visual and editorial content for global/local platforms (Facebook, Twitter, YouTube,...
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