Copenhagen Area, Capital Region, Denmark Denmark
Head of Digital Platform Sales at Nordea Markets
Finance / Banking / Insurance
Building out sales across digital channels at Nordea Markets, the capital markets operation in Scandinavia's largest bank. Italian-born, expat to UK, US, DK and who knows where I'll end up in the future.
Started off in print journalism; in charge of media properties and online products at AOL; head of research at Townsquare Media. A user experience and content nut. I never stop asking: "Why?". Left handed.
Focus:
* audience development
* conversion rate optimisation
* content-driven lead generation
* behavioural analytics
* quantitative studies