The document outlines a 20-year marketing plan for Creative Luis focusing on qualifying stages, everyday practice, vision, mission, team formation and strategy. It discusses 7 keys to success according to Blas Ople: setting goals, maintaining optimism amid setbacks, being persistent, sticking to principles, improving dependability, continuous innovation, and spending discipline. The plan highlights potential futures after 23 years including being an MBA student, entrepreneur, or having a family, and encourages the reader to pursue their goals and dreams.
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1. FIFA World Cup The 20-Year Marketing Plan for CREATIVE Luis Luis Enrique Joson Jan. 12, 2010 CREATIVE
2. Qualifying Stages Everyday Practice Vision/ Mission Championship Team Formation and Strategy Get Up And Get It Know How To Get There
3. Creative Luis Hose On This is My Brand Today Creative (Tree & 8) Hose on (Joson) Ateneo Headhunter – previous work Music Loose (Luis)
4. 7 Keys To Success by Blas Ople Set Your Goals – What Do I Want To Be? Optimism – Reach Goals Amidst Setbacks Active View – Be Persistent and Proactive
5. 7 Keys To Success by Blas Ople 4. Stand By Principles – Stick To The Plan 5. Be Dependable – Improve The Brand
6. 7 Keys To Success by Blas Ople 6. Continuous Growth– Innovation Is The Key 7. Spending Discipline – Use Resources For Productivity
7. The 20 year journey is worth it… NOW 23 Years Old MBA Student GO GET IT! Active 43 Year-Old Entrepreneur
8. The 20 year journey is worth it… NOW Single Limited savings GO GET IT! Married with 3 Kids Ability to spend on hobbies
9. The 20 year journey is worth it… NOW Writing as a hobby Exploring the Philippines Fear of running out of time GO GET IT! Famous Lyricist Explore the World Contentment
10. FIFA World Cup The 20-Year Marketing Plan for CREATIVE Luis Luis Enrique Joson Jan. 12, 2010 CREATIVE