Almost 20 years of brand marketing experience with proven track records in Greater China, strong analytical ability and understanding of consumer behavior, able to drive business results from strategy to execution with flexible leadership style. Over 15 years in managerial positions
鈥� Core competencies include: strategic planning, category management, communication, social marketing, in-store marketing, e-commerce, customer loyalty, public relations
鈥� Industry exposure including sporting goods, mobile communication and payment
鈥� Duke MBA, fluent in Mandarin, English and Japanese
鈥� Instructor of brand asset management of HK University鈥檚 MBA Program in China
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