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LYNN BAKER
THE X-FACTOR
IN BUSINESS
LYNN BAKER
Executive Presence Coach
Certified Public Speaking Coach
Business Image Consultant
Professional Speaker
Business Woman
X-factor in Business
Attitude
Behaviour
Credibility
Send a powerful message to the world about your abilities
Impressions we make
&
Perceptions others receive
Everything we do impacts perception
& Perception Impacts Credibility
Executive Presence   Raising Your Game in Sales - Sothebys  22.6
CHARACTERISTICS
confidence
charismatic
composure
optimistic
authentic
humility
strong values
BEHAVIOURS
Impeccable appearance
Respect themselves and others
Value and develop people
Excellent Communicators
High levels of energy / charisma
Powerful personal brands
Have they got the x-factor ?
3 Enemies of Executive Presence
arrogance
greed
ego
arrogance
greed
ego
What makes them different ?
They have focused on developing¡­¡­..
HARD SKILLS
(Quantifiable)
Accounting
Finance
Legal
Technical
Computer
Stats
SOFT SKILLS
(Unmeasurable)
Attitude
? Optimistic
? Enthusiastic
? Permanently Positive
Behaviour
? People skills
? Social Behaviour
? Communication skills
Credibility
? Personal Brand
? Reputation Management
? Professional Image
? Non-verbal comms
Hard skills
=15%
Soft skills
85%
100%
success
Hard Skills
Accounting
Finance
Technical
Computer
Soft Skills
Social skills
Communication
Values
Behaviour
Attitude
Image
Source ¨C Carnegie Foundation & Stanford University
Hard Skills Hard Skills
Softskills
Hard Skills
Softskills
How do you get Executive Presence
6x Elements of Presence
Personal
Intelligence
Self Confidence
Self esteem
Self worth
Values
1 Feel good about yourself
Charisma
* Magnetic energy
* Optimistic
* Enthusiasm
* Positive attitude
* Humility
Personal
Intelligence
Self Confidence
Self esteem
Self worth
Values
Charisma = Electromagnetic energy
Attitude determines energy, energy affects everyone!!
2
http://www.sagoodnews.co.za/
Permanently positive attitude
3 Shift from Competence to Business Intelligence
Knowledge is Power & develops credibility
Business Intelligence Industry Knowledge Technology
Collaboration & Co-creation
INCREASE YOUR ¡®SPHERE OF INFLEUNCE¡¯ GET BUSINESS SAVVY
Executive Presence   Raising Your Game in Sales - Sothebys  22.6
Shift from Communicating to Connecting
4
focus on active listening
consciously connect with others to build trust
Building Trust and developing Rapport
? Emotionally engage - show Empathy
? Show genuine interest in the other person
? Ask Open ended questions ¨C how, when, why
? Show compassion - let them know you care
? Find common ground
GRAVITAS
Conscious Leadership
Empathy
Empowerment
Engagement
Decisiveness
Values
Poise
I will be honest with you about the challenges we face Demonstrating Values - Honesty
I will listen to you, even when we disagree Demonstrating Empathy
I ask you to join in the remaking of the nation Demonstrating Engagement
This cannot happen without you Demonstrating Empowerment
Lets look after ourselves and each other Demonstrating Compassion
Gravitas
Develop a Powerful Personal Brand
5
Personal Brand
Company Brand
Personal Brand
Position Yourself as an Expert in Property
Persistently promote your Personal Brand
Live Your Brand
6
Impression Management
Image creates lasting impressions
you are being Âá³Ü»å²µ±ð»å¡­¡­
Professional dress increases perception of authority
Dress one notch up from those you are meeting
Professional casual
Psychology of colour
The darker the colour the greater the perception of authority
Strong
Authoritative
Dominant
Controlled
Sophisticated
Negative¡­.
Intimidating
Unapproachable
Psychology of colour
Black Grey
The darker the colour the greater the perception of authority
Professional
Formal
Approachable
Wisdom
Dignified
Negative¡­.
Boring
Rigid
Strong
Authoritative
Dominant
Controlled
Sophisticated
Negative¡­.
Intimidating
Unapproachable
Psychology of colour
Power, energy, determination, authority
Strong
Authoritative
Dominant
Controlled
Sophisticated
Psychology of colour
Power
Energy
Passion
Drive
Determination
Courage
(Lust)
+
Hues of BlueNavy Blue
Confident
Trustworthy
Honest
Reliable
Integrity
Responsibility
__________
Calming
Reduces tension
Psychology of colour
Open
Self-sufficient
Ambitious
Determined
Controlled
psychology of colour
Barack Obama 2008
psychology of colour
Barack Obama 2012
Lower Power Pose High Power Pose
Body Language / Non-verbal communication
Power posture
Increase presence by slowing down
Increase credibility with composure
vocal Image
Increase credibility with vocal image
Comma = ? second pause
Full stop = 1 second pause
Power of Pausing ¨C slow vocal pace
6 Elements of Executive Presence
1 Feel good about yourself
2 Permanently positive attitude
3 Shift from competence to Business Intelligence
4 Shift from Communicating to Connecting
5 Develop a Powerful Personal Brand & Promote it
6 Live your personal brand with pride
Someone is always watching you¡­¡­¡­
I challenge you to¡­¡­¡­.
Take yourself to the next level
LYNN BAKER
PROUDLY REPRESENTED BY
UNIQUE SPEAKER BUREAU
www.executivepresence.co.za
THANK YOU
Executive Presence   Raising Your Game in Sales - Sothebys  22.6
This is Your Moment to Shine
Executive Presence   Raising Your Game in Sales - Sothebys  22.6
? Combination of
¨C A positive and charismatic attitude
¨C Caring, compassionate and professional behaviour
¨C A powerful personal brand, a stellar reputation
and high levels of credibility.

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Executive Presence Raising Your Game in Sales - Sothebys 22.6