• Responsible for the output and day-to-day running of the National Guard account, including strategic planning, campaign development and performance analysis.
• Changing the approach of marketing to be more cognizant of how the millennial consumer interacts with the brand in today’s more complex landscape.
• Build multi-discipline teams to bring critical thinking, planning and innovative execution to the constantly growing and evolving ways we can interact with the audience.
• Manage the dynamic process of a talent-centric organization.