Senior Account Manager at Outcrop Communications Ltd.
Industry
Advertising / Marketing / PR
About
My core expertise lies in connecting the dots; from harnessing consumer insights, to creating effective, consumer centric advertising and communication strategies.
With over 12 years of work experience as a strategic planner, time and again, my initiatives have resulted to create best practices in marketing, communications and brand strategy.
Specialties: Strategic Planning- Developing programs targeted at improving revenue growth, brand equity, market penetration and customer retention.
Consumer Research- Taking complex issues, simplified them into smaller manageable components, conducted the necessary research, and used the relevant techniques/tools to provide a solution based on f...
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