Online marketing professional with a focus on email marketing and web analytics/multivariate testing, with extensive experience in the B2B publishing and Finance/Finance-related sectors.
Marketing principles: Data focused, analytical approach
Current interests:
* Web analytics, multivariate testing
* Marketing strategy
* Process and product innovation
* Multi-channel and integrated marketing campaigns
* Lead nurturing using content marketing
Experience in:
* Web Analytics and Multivariate Testing
* Brand marketing, Email marketing, affiliate marketing
* B2B Event and Conference Marketing
* B2B revenue stream growth and development
Goals:
* Focus on analytics and d
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